Factory Fridays: Inside Aviara Boats Award-Winning Facility
Aviara Boats are luxury cruising boats and yachts built by MasterCraft that draw on the boat brand's 50-year legacy of quality, building them in one of the industry’s most awarded facilities.
In the latest episode of Factory Fridays, viewers join boats.com and Marilyn DeMartini along with Rob Nye, Director of Sales and Marketing, for a full walkthrough video tour of the Aviara Boats facility in Merritt Island, Florida.
Aviara Boats are luxury cruising boats and yachts built by MasterCraft that draw on the boat brand's 50-year legacy of quality, building them in one of the industry’s most awarded facilities. Empowered by engineering expertise and inspired by the builder's four product design principles - Progressive Style, Elevated Control, Modern Comfort and Quality Details - Aviara constructs state of the art boats with an excellent level of fit and finish for discerning boat buyers.
Above: Aviara Boats Manufacturing Facility. Photo by boats.com
Aviara is American made in a world-class manufacturing facility with the same dedication towards manufacturing precision and unrivaled quality that is applied to the company's flagship MasterCraft brand. Following a calculated study of the market and successful collaboration between the company’s executive leadership, engineering, manufacturing and brand building teams, Aviara was uniquely conceived to offer a new luxury recreational day boat experience. Focused on the production of vessels 30-feet and over, Aviara entered the market with the launch of its first model, the AV32, at the 2019 Miami International Boat Show in February.
Above: Marilyn DeMartini At Aviara Boats Manufacturing Facility. Photo by Chris Colins for boats.com.
Aviara aims to create an elevated open water experience by fusing progressive style and effortless comfort in each and every modern, luxury vessel. The Aviara aesthetic exudes European styling and delivers top levels of craftsmanship and feel, born from a team with decades of innovation excellence.
Marilyn DeMartini with Rob Nye at Aviara Boats manufacturing facility. Photo by Chris Collins/DeepSee Visuals for boats.com.
On an Aviara, entertainment is top priority and designers have re-imagined the luxury day boat experience, creating an open deck layout with modern comfort that prioritizes social interaction. Aviara delivers premium standard features and appointments, and elevated control beginning at the clean, digital-forward helm and carried through to the premium audio that enhances the on-board experience.
Aviara’s are available in both sterndrive and outboard propulsion options. The company’s vetted vendor relationships and exclusive partnerships with leading companies factor into the premium design, innovation and quality in every boat. From premium materials to Ilmor Marine sterndrive powerplants, Mercury outboards and Klipsch audio, owners enjoy a unique, luxury experience where details matter.
